The Beauty Wolf

Category: Iope

KOREAN BEAUTY SECRETS: A PRACTICAL GUIDE TO CUTTING-EDGE SKINCARE AND MAKEUP

June 29, 2015 /

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It’s officially official, we wrote a book! Like an actual one, that you can hold, and buy, and that would look so incredibly cute on your coffee table.

I’m going to take the words from my co-author and soul sister Kerry (Skin & Tonics), and let her give you her take on it before I put in my two cents 😀

“We set out to create a book that would be useful, interesting, and fun for complete newcomers to K-beauty as well as the more experienced, and I wholeheartedly believe we accomplished that task. It has everything you need to know to assemble a Korean style skincare routine, including :
• Detailed information on each skincare product categories
• How to assess and address your skincare needs
• Tips for determining layering order
• Shopping and ingredient cheat sheets organized by skin concern
• Ingredient definitions
• Detailed example skincare routines by several of our favorite bloggers
• Nearly 250 English-Korean ingredient translationsIt also features:• An amazingly thorough makeup section that provides detailed descriptions of all the different makeup categories
• Guides to achieving some truly beautiful Korean-inspired makeup looks.
• A lot of gorgeous photography

One area where Coco and I were particularly fortunate is that we were given full control over the book’s content and design. Being given design control is not typical in the traditional publishing industry, so this was a really big deal for us! Coco art directed the photoshoots, and I handled the layout and information design. We both developed the cover design. The finished product is a beautiful, glossy, full-color, hardcover. If you don’t want to wait for November to order it, you canpre-order it on Amazon and receive it the day it’s released (November 3, 2015).”

I’m so excited to introduce you guys to this book. It’s coming out in Nov, but like Kerry said above, it’s available on Amazon right now for preorder, which you can also access via the link on the sidebar of the homepage. I’m so proud of everything and I’d like to give a special shoutout to the stellar team we put together to bring you this baby. Truly, it was a labor of love, and I think you might love it just as much as we do.And like I said, it’s going to set your coffee table off so very nice 😉

WHAT THE BEAUTY BLOGGERS USE: FEATURING CHARLOTTE CHO OF SOKOGLAM

November 3, 2014 /

We write, we curate, we cull the herd, we try it all, we pare it down, we’re always searching for the standout stars. Do you ever wonders what the bloggers themselves are using? I’ve rounded up my favourite ladies in the game and asked them about their personal line-ups and thoughts on skincare!
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Today I’m featuring Charlotte Cho, the brains (and absolute beauty!) behind Soko Glam. The write up on Soko Glam says it all:
“Soko Glam is dedicated to discovering Korean cosmetics & beauty trends. With our thoughtfully curated selection from the most innovative and trusted brands, we invite you to explore Korea’s best in beauty.”

I’m a huge fan of Charlotte, she’s been featured in several well known publications and curates the Soko Glam online boutique. With her flawless skin and classic beauty, you can’t look at her without thinking “Giiiirl, what are you using? Because I want to look like that.”

I started by asking what she uses in her morning routine. She let us know that recently it consists of:

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Shingmulnara: Ultra Light Sun Gel SPF 30 PA++ (this was featured in the Get K-Beauty Box)
I then asked her to let us in on what she uses for her nighttime routine. She let me know that the evening is the time when she tests new products so it’s ever changing (I think this is the case with most of us beauty bloggers!) Currently she’s using:
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Skinfood Lemon Brightening Cleansing Oil
Su:m37 Rose Cleansing Stick
Missha Super Aqua Hydrating Toner
Benton Aloe Propolis Soothing Gel
Banila Co Brightening It Radiant Cream
Su:m37 Water-full Cream

I also wanted to pick her brain and find out what her favourite beauty products are right now. Charlotte always looks so put together and cute, so I was especially interested in these answers!
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Charlotte says:

IOPE water fit lipstick, because Jeonjihyun is my spirit animal (and it’s super moisturizing).
Clio Waterproof Pen Liner – I never liked liquid eyeliner until I used this one. It’s a game-changer!
Tony Moly Petite Bunny Lip gloss for cuteness and a sheer tint!
The secret to the glow-y dewy face without looking too shiny? A good sheer highlighter makes my face glow (in a matte) type of way?

I then wanted to know if she had any other beauty recommendations, any tools or anything that didn’t quite fall into the skincare of makeup category.
Charlotte says:

“I have a lot of annoying baby hairs so this bow hair pad is everything!”
http://sokoglam.com/collections/hair-body/products/lioele-pink-hair-pad
(The Beauty Wolf says: I know that pain all too well, baby hair club unite. Those little things are super useful when you’re doing masks or your routine!)

The one thing I’m always curious about is how people get into the game. Whenever I get a chance, I love to find out more about these self starters who’ve gone onto success. It’s one thing to toy around with the idea, and a whole other to try to make it happen. So I asked, what was the catalyst that propelled her from just daydreaming about it to actually doing it?

Charlotte says:
“My husband Dave and I loved living in Korea and we have always been very passionate about the people and the culture. It was the perfect opportunity to share with the rest of the world one of the things Korea does best – skincare and cosmetics! It really wasn’t easy leaving stable careers and taking this leap into entrepreneurship, but I’m so glad we did.“
Finally, I asked her what she thought the future held for her, and what her thoughts were on what she’s doing now:

Charlotte says:
“I want to keep doing what I am passionate about: testing and curating Korean beauty products and making the discovery process enjoyable for others! 
In the past year, I started receiving emails from people who have experienced positive results after trying out my 10-step Korean skincare routine. Knowing I made an impact on someone’s confidence and skin has been incredibly rewarding which made me decide to go back to school to become a certified esthetician! I’m not sure what the future holds for me, but I’m truly grateful to be part of this journey and happy about where I am now.”

So there you have it folks, a peek behind the curtain at one of the best out there. Thank you so much Charlotte for participating, it was a pleasure!

Who else would you guys like to see featured? Let me know in the comments below 🙂

EXCLUSIVE IOPE SUPERBOX MEMEBOX DEAL

July 19, 2014 /

IOPEBBCUSHIONXPYou know how much I love my Iope Air Cushion, Iope products, and Memeboxes. Well, they’ve combined those precious beauties and have released an Iope Superbox!
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From the website

“This box contains IOPE’s famous Essential Skin Boosting Serum, Eye Cream, Relief Cream, Essential Face Oil, Lip and Cheek, plus an IOPE Air Cushion!

 

Now, don’t miss this exclusive chance to try all the skin and beauty benefits that this IOPE Box has to offer, and see for yourself what the buzz is all about! This box has a retail value of over $325, but you can grab yours at an exclusive price!”

On top of the already reduced prices, your  will receive an additional 10 reward points just for purchasing the boxes through my referral link!

http://us.memebox.com/referral-only-deal/superbox-47-iope-box-2-ref-deal?acc=44f683a84163b3523afe57c2e008bc8c#.U8m8QIBdVdI

I don’t usually advertise things like this, but this one truly is an excellent value! A $325 value with amazing products? Yes ma’am, sign me up. The serum alone retails for almost the entire price of the box, and the inclusion of my favourite bb cushion really seals the deal! I highly recommend picking one up if you’re a lover of Iope products, or are just looking for a way to give them a try!

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IOPE AIR CUSHION XP REVIEW

February 10, 2014 /

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Hello gorgeous Beauty Pups! I’m back with a look at another BB cushion. Today’s review is Iope’s newest offering, the Iope Air Cushion XP SPF 50+/PA+++. Apparently this is a revamp of their prior air cushion with an improved formulation. I have shade C21, Natural Vanilla (that sounds like the world’s worst R&B group). The C in C21 stands for Cover, as this has more coverage than the other options, which are N for natural and S for Shimmer. As with the majority of Korean bb creams this comes with extremely limited colour options, 21 being the lightest and 23 being the darkest.

Iope was one of the first companies to release a BB cushion onto the market and helped the trend catch fire in Korea. It’s been established that I’m a huge fan of BB cushions, the one I reviewed from Holika Holika sealed the deal for me. However, the Iope cushion is a higher end brand. If Holika Holika is Covergirl then Iope is Lancome. I’m not always a proponent of “expensive is better” but I came across this cushion on sale and knew I had to give it a try. It’s your typical cushion in that it’s a compact that comes with a silicone sponge and has a divider protecting the stamp pad like cushion underneath. What I did notice right away upon opening it was the weight, it’s so much more sturdily constructed than the Holika Holika compact, which is the be expected I guess. Another thing that was a really pleasant surprise is that it comes with a refill and additional sponge! Since this is roughly double the price of the cheaper brands, it almost ends up balancing out in the end once you factor in that you get two products with this for slightly more than the cost of two cheaper ones.
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I must say, this formulation lives up to the hype. It imparts that dewy glow that I’m addicted to yet it has none of the stickiness that can sometimes come along with it. Once it’s on your face is almost feels like a matte formula but it still looks like a glowing one. I’ve really never encountered anything like it and I’m in love.
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 Despite being billed as a higher coverage product, I’d say the actual coverage on this is just about medium. It didn’t do a lot to hide an angry red mark I had from a run in with a prescription retinoid (don’t ask) but it did cover my faint hyper-pigmentation spots. What it did do was give me a beautiful ,soft, even skin tone. You would still have to break out the concealer for serious blemishes, but for mostly even skin this is a stand alone product. I’m also in love with the fact that this comes with the super high SPF of 50, always a plus for me. I should also mention the scent, it has that pleasant floral smell that is typical of high end brands but it fades away upon application.
The wear time on this for me was the entire day long. Although, as I’ve mentioned before, I have a dry to normal skin type. I don’t really have problems with oil making my makeup disappear so YMMV. Although with the light airy almost matte feel I do think oily skins will appreciate this product. Even though I can’t speak to it’s sebum control properties, it does seems like it will be a good fit for everyone! The literature on this product claims that it is sweatproof. I plan on wearing this to the Kanye concert I’m going to next week so that should tell you I’m comfortable enough with it’s performance for harsh (glorious) conditions. I have no idea what outfit I’m wearing yet, but I know for sure what my face will be wearing.The Iope Air Cushion XP SPF 50+/PA+++ certainly deserves the full 5 out of 5 turtles.
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